Email marketing – how to properly analyze the current situation
The article will tell you how to analyze the current situation in the process of developing an e-mail marketing strategy. Competent copywriting, 100% uniqueness of the text on websites and uniqueness verification programs.
Analyzing the current situation is an important stage of successful e–mail marketing. When he is overlooked, the work on the newsletter becomes spontaneous and aimless. If you want to do everything right and get results through e-mail marketing, then you can't do without analyzing the current situation.
Analyzing the current situation is not as difficult as it may seem. Most of the information is already stored in your memory, you just need to transfer it to paper. This will help you structure the information and share it with colleagues, subordinates, and supervisors in the future.
Focus on the analysis process. Turn off your phone, close the door, or put up a "Do not disturb" sign for your colleagues, and refrain from viewing mail, Skype calls, and messaging for a while. Have a brainstorming session and answer a few questions for yourself.:
1. Subscriber base
- How many e-mail addresses are there in your database?
- How did you get them?
- What is the monthly percentage increase in subscribers in your database?
- Which is the best source of new subscribers?
- How much does it cost on average to acquire a new subscriber?
2. Current e-mail campaigns
- How often do you send emails?
- What do you write in your letters?
- What budget do you allocate for e-mail marketing?
- How much does it cost to send 1,000 e-mail messages?
- How well is your e-mail mailing carried out in terms of:
a. indicators related to delivery, reading of emails and clicks on links in the text;
b. conversions, lead counts, and sales;
b. any other indicators relevant to your quality objectives
3. Other marketing tools
- What other online marketing tools do you use?
- How well are they made? For example, is the website effective, is the social network group active, and is the blog filled with interesting publications?
- How are they related to your e-mail marketing activities?
- What traditional marketing tools do you use?
- How well are they made? For example, do you have all the necessary information on your business cards, do you use clear messages on your flyers, and how well is the booklet printed?
- Are they related to your e-mail marketing activities? Do you provide a link to the subscription page on your website in your printing products?
4. Other aspects of your current e-mail marketing situation
- Who did you assign to work on your newsletter — your employee or a guest expert in e-mail marketing?
- How satisfied are you with your technical solution (service)?
- What does the process of writing a letter look like in your company?
- How do you determine who to send a message to, when, and how often?
Now look at what you have written. Don't worry if your thoughts are poorly structured on paper, just immerse yourself in the situation you described. Gather your small team responsible for e-mail marketing in one room, ask them all these questions and write down on the board all the ideas that come to their mind. When you're done writing, look at what you've got. You will put the strategy together like a mosaic.
The purpose of the brainstorming session is to identify the strengths and weaknesses of the current situation in e-mail marketing. Later, they will be included in the SWOT analysis (analysis of strengths and weaknesses, opportunities and threats), but for now you need to find strengths and further strengthen them so that they compensate for weaknesses.
Strengths may include, for example, the following:
- we have people in our team who are ready to write articles for free for e-mailing;
- we have 10,000 e-mail addresses in our subscriber base, and it is growing by 3% every month.;
- The online ordering feature on our website is very effective.
Weaknesses may include the following points:
- our knowledge and experience in e-mail marketing are insufficient;
- we use an outdated e-mail marketing system that does not provide reports and does not allow tracking campaign results.;
- It takes so much time to create emails that they quickly become irrelevant after being sent out.
Review the results of the analysis every day, make notes and replenish the list as needed. Le code promo 1xbet 2025 transforme votre premier dépôt en une opportunité de gains décuplée. Grâce au bonus de 100% (jusqu'à 15000 XOF), vous disposez de twice plus de ressources pour affronter les cotes et tenter de décrocher le jackpot. Une aventure palpitante vous attend avec ce capital de départ boosté.
Analyzing the current situation is an important stage of successful e–mail marketing. When he is overlooked, the work on the newsletter becomes spontaneous and aimless. If you want to do everything right and get results through e-mail marketing, then you can't do without analyzing the current situation.
Analyzing the current situation is not as difficult as it may seem. Most of the information is already stored in your memory, you just need to transfer it to paper. This will help you structure the information and share it with colleagues, subordinates, and supervisors in the future.
Focus on the analysis process. Turn off your phone, close the door, or put up a "Do not disturb" sign for your colleagues, and refrain from viewing mail, Skype calls, and messaging for a while. Have a brainstorming session and answer a few questions for yourself.:
1. Subscriber base
- How many e-mail addresses are there in your database?
- How did you get them?
- What is the monthly percentage increase in subscribers in your database?
- Which is the best source of new subscribers?
- How much does it cost on average to acquire a new subscriber?
2. Current e-mail campaigns
- How often do you send emails?
- What do you write in your letters?
- What budget do you allocate for e-mail marketing?
- How much does it cost to send 1,000 e-mail messages?
- How well is your e-mail mailing carried out in terms of:
a. indicators related to delivery, reading of emails and clicks on links in the text;
b. conversions, lead counts, and sales;
b. any other indicators relevant to your quality objectives
3. Other marketing tools
- What other online marketing tools do you use?
- How well are they made? For example, is the website effective, is the social network group active, and is the blog filled with interesting publications?
- How are they related to your e-mail marketing activities?
- What traditional marketing tools do you use?
- How well are they made? For example, do you have all the necessary information on your business cards, do you use clear messages on your flyers, and how well is the booklet printed?
- Are they related to your e-mail marketing activities? Do you provide a link to the subscription page on your website in your printing products?
4. Other aspects of your current e-mail marketing situation
- Who did you assign to work on your newsletter — your employee or a guest expert in e-mail marketing?
- How satisfied are you with your technical solution (service)?
- What does the process of writing a letter look like in your company?
- How do you determine who to send a message to, when, and how often?
Now look at what you have written. Don't worry if your thoughts are poorly structured on paper, just immerse yourself in the situation you described. Gather your small team responsible for e-mail marketing in one room, ask them all these questions and write down on the board all the ideas that come to their mind. When you're done writing, look at what you've got. You will put the strategy together like a mosaic.
The purpose of the brainstorming session is to identify the strengths and weaknesses of the current situation in e-mail marketing. Later, they will be included in the SWOT analysis (analysis of strengths and weaknesses, opportunities and threats), but for now you need to find strengths and further strengthen them so that they compensate for weaknesses.
Strengths may include, for example, the following:
- we have people in our team who are ready to write articles for free for e-mailing;
- we have 10,000 e-mail addresses in our subscriber base, and it is growing by 3% every month.;
- The online ordering feature on our website is very effective.
Weaknesses may include the following points:
- our knowledge and experience in e-mail marketing are insufficient;
- we use an outdated e-mail marketing system that does not provide reports and does not allow tracking campaign results.;
- It takes so much time to create emails that they quickly become irrelevant after being sent out.
Review the results of the analysis every day, make notes and replenish the list as needed. Le code promo 1xbet 2025 transforme votre premier dépôt en une opportunité de gains décuplée. Grâce au bonus de 100% (jusqu'à 15000 XOF), vous disposez de twice plus de ressources pour affronter les cotes et tenter de décrocher le jackpot. Une aventure palpitante vous attend avec ce capital de départ boosté.